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Rebuilt a legacy storefront on Next.js, cutting load times by 71% and lifting conversion 34%.
Client: Loop Commerce
Loop Commerce had outgrown its legacy storefront. Page loads were slow, the codebase was brittle, and the team couldn't ship fast enough to keep up with the business.
We replatformed the entire storefront on Next.js with a headless commerce backend, a new design system and an automated delivery pipeline — without a single hour of downtime during cutover.
A monolithic, slow storefront with 4s+ load times was throttling growth and frustrating the team's ability to iterate.
A headless Next.js storefront with edge caching, incremental static regeneration, a tokenised design system and CI/CD — migrated incrementally behind a proxy for a zero-downtime cutover.
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